Everything You’ve Ever Wanted to Know About Digitalization!

BusinessEditorialNovember 10, 2020Everything You’ve Ever Wanted to Know About Digitalization!

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.
Industry 4.0: what it is and how it will change the world as we know it?

BusinessEditorialDecember 5, 2020Industry 4.0: what it is and how it will change the world as we know it?

The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before.
Influencer marketing 2020: new tech, live commerce, virtual influencers…

BusinessEditorialDecember 3, 2020Influencer marketing 2020: new tech, live commerce, virtual influencers…

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.
Everything you need to know about gamification marketing

BusinessEditorialDecember 3, 2020Everything you need to know about gamification marketing

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

BUSINESS~

A detailed guide to CPQ for luxury marketers

BusinessEditorialNovember 3, 2020A detailed guide to CPQ for luxury marketers

CPQ tools are getting increasingly popular, as the market is expected to grow by 13% each year with a big leap of $1.14 billion from 2019 to 2024.
Future of retail: how technology is taking over and what to do about it?

BusinessEditorialNovember 2, 2020Future of retail: how technology is taking over and what to do about it?

Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digitaltools that aim to minimize consumers’ needs to interact with reps or try on each product.
6 digital marketing trends in the luxury industry!

BusinessEditorialOctober 27, 20206 digital marketing trends in the luxury industry!

Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach.
A detailed comparison of product configurators in the market!

BusinessEditorialOctober 22, 2020A detailed comparison of product configurators in the market!

A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on.
Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

BusinessEditorialOctober 21, 2020Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.

MAKRETING~

Do You Need A Blog For Your Business? How? (B2B!)

MarketingFebruary 15, 2020Do You Need A Blog For Your Business? How? (B2B!)

Regarding digital marketing, a first choice might be advertising. However, with limited volumes of traffic and little impact on branding and customer relationship, companies nowadays are switching to content marketing for better results.
Two Proven Methods To Attract Traffic! No Special Skills Needed!

Editors' pickMarketingNovember 2, 2020Two Proven Methods To Attract Traffic! No Special Skills Needed!

The techniques I am going to share with you, not only work for people with zero marketing skills but also for those with a tight budget. According to my own experience, it costs from 80 to 2000+ USD, all as you wish.
Startups: Where to Begin Your Online Marketing Strategy?

Editors' pickMarketingOctober 24, 2020Startups: Where to Begin Your Online Marketing Strategy?

From my own experience, I understand that most startups, especially engineer-oriented ones, tend to feel confused about how to attract traffic or reach out to educate potential clients.
Making a statement – Finding your style with men’s real gold chains

JewelryDecember 3, 2020Making a statement – Finding your style with men’s real gold chains

Jewelry for men is becoming more of a common sight as time goes on. As culture and fashion evolved, so did our appreciation for fine details in men’s outfits. Not that long ago, a gold chain necklace would have attracted not-so-polite comments, depending on where you went.
Malachite: a beautiful and unique gemstone with strong healing powers!

JewelryGemstonesNovember 25, 2020Malachite: a beautiful and unique gemstone with strong healing powers!

Malachite has a very special meaning: the happiness of a wife. We love malachite not only because of the beautiful blessings it contains, but also because of its beautiful veins.
Sustainable adornments: 5 ways jewelry is becoming greener

JewelryNovember 17, 2020Sustainable adornments: 5 ways jewelry is becoming greener

Because today’s consumers are investing in more than a simple product, demand for ethically-sourced jewelry is on the rise. Millennials are aware of the problems with overconsumption and the impact their purchases make on the planet. They want to be part of the solution.