Creating a backlink to your site is one of the most effective things you can do for search engine ranking and traffic to your website.
There are a few simple steps you can follow to create effective links for your site.
Find High-Value Link Opportunities
Getting links to your site is important for many reasons.
It helps establish authority, and it can drive traffic. It’s also a good way to increase your page rank. Besides, adding links to your site keeps visitors on your site longer.
A good link building strategy involves getting links from websites with a similar target audience. A good example is a beauty site linking to a makeup blog. Another example is a website in your vertical linking to a website in a different vertical.
There are a few ways to make this happen. First, get a free link building report. These reports will list link opportunities. They also show you what kind of links are most valuable.
Helpful Tools
The Moz Link Explorer can tell you what links on your site are working and which aren’t. It also provides information on anchor texts, broken links, and competitors. It’s not a complete list, but it’s a good start.
You can also use Screaming Frog to help you audit your site for errors. A free version can be useful for checking out your site, but you might want to invest in a paid version if you’re serious about your SEO strategy.
It’s also worth a look at the most popular search engines and their algorithms. Google has been pretty clear on guest blogging and link buying.
You can also use Google Analytics to get a feel for what keywords are driving traffic to your site. Use these data to decide on a link strategy that will work best for you.
Referring Domains for Site Traffic
Having quality referring domains are essential for your website’s SEO and driving organic traffic. A referring domain is a website that links to your site, making it an important signal to search engines like Google of the trustworthiness and authority of your content.
A high-quality backlink from a reputable source can give you valuable referral traffic as well as improve your rankings in the SERPs. As Jason from WeOutreach says, there’s the difference in value of these:
Why are they called ‘referring’ – Because these refer to one of your pages and direct visitors to it. Quality referring domains are a great way to get more traffic.
When other websites link to your content, it not only helps the user navigate to relevant content but also shows Google and other search engines that your website is an authoritative source of information and should be ranked higher in the SERPs.
Avoid Clicking-Baity Anchor Text
Using the right anchor text for your website is important for SEO.
It provides contextual information and gives search engines a better idea of the content behind the link. Using the right anchor text is not as hard as you may think. It takes a bit of time and effort, but it’s worth it.
Using the right anchor text can give you more search engine optimization and more traffic to your site. The right anchor text can also help users get an idea of what they are going to get when they click.
The correct anchor text for a web page can be used for both internal and external links. Using the correct anchor for a web page is not something that should be taken lightly. Using the wrong anchor can lead to a poor user experience and lost readers. Along with that goes Google’s attention on this and your link loses value.
The best way to use the right anchor is to consider the target audience. A web page that uses a generic anchor text will not give the search engines or readers any idea of what the content is about. You want to use a mixture – a keyword rich anchor that is relevant to the target page, some generic ones, and here and there some branded ones that mention your website or company.
Get Indirect Gains From Competitors
To do this, you need to analyze your competitors’ backlink profiles in order to get the best results. See what they do and try to do the same if they’re doing it right and if they have better results.
You can do this by using a competitor analysis tool. Sophisticated tools to monitor the websites performance not only track backlink acquisition but also offer metrics on domain authority, anchor text distribution, and competitor backlink strategies.
One of the best tools for competitor analysis is SEMrush. It is a powerful service that tracks keywords in Google AdWords and organic search, and provides deep link analysis.
Having access to this data can help you decide where to spend your link building efforts. It only costs one month, and is worth every penny.
Another link building tool is Ahrefs. You can enter your competitor’s domain in this tool, and it will provide a backlink analysis. This tool is very comprehensive and is updated regularly.
SEMrush is also a great tool for finding competitors’ website traffic and the details around it. It tracks their position in the SERP, and also displays their visitors’ engagement rates. Using this information, you can determine where your competitors are making progress, and where they are losing it.
You can also use a tool such as Monitor Backlinks to track your competitors’ backlinks. This tool displays new and existing backlinks.
Recycle Expired Domains
Expired domains can provide great link building value.
They can be used as standalone resources, or they can be redirected to a secondary site. Some even go so far as to interlink them. If used correctly, this will boost your ranking performance.
Using a 301 redirect is the best way to get more link juice. It can also be monetised with Adsense or other advertisements. It will also demonstrate to search engines that your site is well maintained. 301 redirects can also be customized to enhance the user experience.
For instance, you can write a long-form keyphrase-focused article at the same address. This will ensure you are capturing all the ranking signals that come with the old URL.
One of the best things about expired domains is that they are already established. They can have some great backlinks, especially from industry leading sites. They can also be used as subdomains in niche domains.
If you’re looking to recycle an expired domain for link building, make sure it’s the right one for you. You don’t want to end up with a ‘footprint’ for Google. This can get you penalized, so be careful.
You don’t want to buy a domain that has spammy links. Instead, you should look for domains with high quality links from authority sites.
Using a tool like AHrefs to check the link relevancy of an old URL will also ensure you’re not missing out on any of the link juice that comes with reusing an old URL.
Create Infographics
Using infographics for link building can help you improve your website’s search engine rankings and increase traffic.
Infographics are also highly shareable, so they can help you drive more traffic to your site. In addition, well-designed infographics can lead to more backlinks.
To get started with infographic link building, you need to decide how you want to distribute your infographic. You can publish it on your own website or use a distribution service.
You can also approach website owners in your niche. Usually, a website owner will be willing to publish your infographic, especially if you can provide them with a do-follow backlink in return.
You can also try to reach out to bloggers. Bloggers can share your infographic on their blogs and social media. Influencers might also share your infographic on their social media.
The more people who share your content, the more backlinks you can generate.
You can also approach website owners in the top ten pages of your niche. By contacting these website owners, you can get your infographic promoted on their site.
In addition, you can use a paid distribution service to promote your infographic. These services usually offer high-quality backlinks.
You can also write press releases that include a backlink to your infographic. It is important to include keywords that relate to your niche. However, you don’t want to overdo it.
Conclusion
Link building is one of the most important aspects of SEO and following these best practices will ensure that your efforts are not wasted.
It is also essential to use anchor texts strategically, use various types of links, build relationships with other websites and always remember to focus on quality rather than quantity.
