Have you got yourself a TikTok account yet? If so, congratulations; you join 800 million other active users around the world. If not, it’s something you really should consider getting.
No matter who you are, it’s important to have a TikTok account in 2020. Even if you don’t intend to actually upload any content yourself, having a TikTok account has many other benefits that don’t involve content creation.
For better or worse, TikTok is a force in the world that you need to stay on top of, especially if you’re in any way interested in the direction that social media is progressing in. Here are just some of the reasons having TikTok is important in 2020.
TikTok for influencers
If you’re an influencer or you’re desirous of having any kind of presence on social media, you absolutely must be on TikTok. The app is growing insanely fast and is amassing new users on a daily basis.
TikTok is essential for brands and influencers because gaining followers on the platform is the equivalent of having a stronger and more keenly-felt presence among its core demographic.
That’s why services like https://mytiktokfollowers.com/ are doing such a roaring trade; followers are more essential on TikTok than they arguably ever have been on any other platform. If you’re an influencer and you’re looking for the next platform to grow your online presence, TikTok absolutely must be at least one of your key platforms.
TikTok for brands
Just like influencers, brands should also be looking very hard at TikTok for their marketing strategies. There are plenty of brands that are already incorporating TikTok into their social media plans to great effect, and if you’re the marketing strategist for your brand or you’re a leading figure within the corporate structure, then it’s time to start considering TikTok.
After all, there’s no way any self-respecting marketing expert or social media head could pass up the chance to appeal to even a small subsection of 800 million active users per month. TikTok’s demographics tend to skew younger, so if your brand has any interest whatsoever in appealing to that demographic, you need to think about a TikTok account.
TikTok for regular users
Maybe you don’t have any intention whatsoever of becoming an influencer. Perhaps the whole world of trying to get likes and followers for your content doesn’t appeal to you at all and you’d rather simply consume as much great comedy content or musical challenge content as you can. If that’s the case, TikTok can also be a great home for you.
Some of the best viral challenges of the last year or two have arisen via TikTok, such as dance challenges, comedy challenges, and lip-syncing competitions. If you want to get the kind of content you could only find on Vine until a couple of years ago, then TikTok is somewhere that you need to be paying attention to. The app itself is rather beautifully laid out, too, so it provides an excellent end-user experience.
TikTok for parents
If you think your kids are using TikTok too often – or if you’re not entirely sure what they get up to when they’re using it – then maybe you should consider creating a TikTok account yourself. That way, you can see “what all the fuss is about” and perhaps discover some stuff that you like along the way.
Some think that TikTok’s demographics are exclusively young, and that’s simply not the case. Only around 50% of TikTok’s user base is under the age of 34, and while that’s certainly a disproportionate number of young people relative to the overall population, it definitely means that there are people over 34 using TikTok frequently.
Whether you’re using TikTok to monitor your kids’ activities or simply to enjoy it yourself, there’s an argument for getting an account.
TikTok as a social media alternative
There are many people out there who are growing tired of the endless bickering that Twitter invites or the sinister corporate facade erected by Facebook. For those people, TikTok may provide a welcoming and inviting alternative.
Of course, TikTok isn’t free of brands or influencers, but the content that you’ll find on TikTok is often more homegrown than that on other social networks, which makes it ideal if you’re looking for something more “real” to enjoy.
When a challenge appears on TikTok, it’s usually been organically generated by a user or a brand on the platform, not necessarily as a cynical marketing ploy but simply because that user or brand thought people would find it enjoyable. TikTok is a strong alternative to Facebook, Twitter, and other mainstream social media platforms.
TikTok for challenges and games
No other social media platform is quite as playful or invites quite as much interactivity as TikTok. Are you looking for somewhere to belong? Somewhere that will welcome you with open arms and allow you to take part in all the silly games that are going on? TikTok is that place.
Facebook and Twitter certainly have discussions and debates on a regular basis, but they’re not quite as involving as TikTok challenges, which openly invite users to participate in them and encourage twists and changes to the formula. Simply put, it’s just much more fun to be on TikTok, interacting with challenges and making friends by participating in lip-sync competitions that others have created.