Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.
Video thumbnails are very important if you want to get maximum views. Many successful YouTubers and content makers use attractive thumbnails to attract an audience towards their content and not only this but also to get tons of subscribers.
Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digitaltools that aim to minimize consumers’ needs to interact with reps or try on each product.
Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues.