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Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

BusinessEditorialOctober 21, 2020Luxury 4.0: A new concept that is secretly reshaping luxury marketing!

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.
Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

BusinessEditorialOctober 21, 2020Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.
Free YouTube Channel Art and Thumbnail Maker App for Marketing

MarketingOctober 20, 2020Free YouTube Channel Art and Thumbnail Maker App for Marketing

Video thumbnails are very important if you want to get maximum views. Many successful YouTubers and content makers use attractive thumbnails to attract an audience towards their content and not only this but also to get tons of subscribers.
Future of retail: how technology is taking over and what to do about it?

BusinessEditorialOctober 20, 2020Future of retail: how technology is taking over and what to do about it?

Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digitaltools that aim to minimize consumers’ needs to interact with reps or try on each product.
How to add engraving for eCommerce: a simple way to offer customized products

BusinessEditorialOctober 19, 2020How to add engraving for eCommerce: a simple way to offer customized products

Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues.
A detailed guide to CPQ for luxury marketers

BusinessEditorialOctober 15, 2020A detailed guide to CPQ for luxury marketers

CPQ tools are getting increasingly popular, as the market is expected to grow by 13% each year with a big leap of $1.14 billion from 2019 to 2024.
Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media

BusinessEditorialOctober 12, 2020Be Ahead of the Game: Luxury Marketing on Top Chinese Social Media

Social networks are extremely popular in China, attracting over 700 millions of users each year and making China the world's biggest social media market.