Video is becoming an increasingly popular medium for businesses to get their brand message out there. It is one of the most engaged social media forms and is set to be a huge marketing element over the next decade. However, it can be challenging to know where to start when you’re exploring the world of Instagram reels, TikTok, YouTube, and the many other platforms where you can potentially grow a new audience.
So take a look at how to improve your strategy and make video work for your business.
Get the right tools
It is possible to start your video marketing with a smartphone and a simple tripod. Still, if you want more professional-looking videos, it’s best to invest in some professional equipment. There are numerous camera models to choose from and affordable lighting and studio set-ups. You don’t have to go top of the range straight away, but having a decent camera and studio will help make the process simpler. You can also explore the options of using a professional videographer to make the process even easier.
Any business thinking about incorporating video into their marketing strategy should make adding value to the audience a priority. There is so much on the web to consume that standing out in the crowd can seem impossible. Create a unique angle to your company and ensure your message adds value to potential and current audiences. You can add a call to action within your videos but keeping the hard sell to a minimum is advisable to avoid people tuning out.
Make it accessible
Your brand should be accessible to everyone, and that includes the videos you make. If you’re pre-recording videos, closed captions are provided on platforms such as YouTube to make the process simple. If you’re live streaming, opt for an audio transcription solution to give you an instantaneous transcription and live captioning. This means that anyone watching your videos can understand the context and topics you cover without having to turn the sound on. This feature makes your video accessible to everyone, and transcribing the video also brings new SEO content to your website.
Consider what platform to utilize
There are many platforms that offer video solutions for businesses. The key is to consider which option will benefit your business most. For example, YouTube offers plenty of opportunities for organic traffic. If you are consistent with your uploads and channel, then your audience will naturally grow. Other options include Vimeo, which has ad-free viewing. Plus, social media such as Facebook and Instagram has tons of opportunities for short clips, live streaming, and longer video uploads.
Share your videos
A prominent part of video marketing is sharing your content. Even if you make the best video out there, there’s very little point in investing in this medium if no one sees it. Share and promote your content to ensure a wider reach and get people talking about your company more than ever before.