The 4 top strategies for customer retention for your ecommerce Store

In this article, I will give you several ways you can retain customers so you have a steady stream of income.
https://cwordsworth.com/wp-content/uploads/2021/01/armen-aydinyan-bhJfx7t4QUA-unsplash-2-min.jpg

A customer looks for the type of product you are selling and arrives on your website. They make a purchase and then move on. It seems purely transactional. However, to really have a successful ecommerce site, the relationship should go beyond a mere transaction.

Taking things further can go a long way towards building a relationship with your customer and thus creating a loyal fan that keeps coming back for more. This is in essence, customer retention and is fundamental to having a successful ecommerce store.

In this article, I will give you several ways you can retain customers so you have a steady stream of income.

1 – Focus on the shipping

People don’t like to wait for things that they’ve ordered online. Consider it the Amazon effect. Since Amazon can get things to people in less than two days, it has become the expectation even though your site is no Amazon.

This doesn’t mean that you can’t compete in terms of shipping speed. In fact, you can outsource the shipping to a courier service like ReliableCouriers that offer same day shipping.

This is what keeps people coming back for more. If you have a unique item then they will give some leeway towards shipping times. But, if you offer fast deliveries then your customers become fans and will stay with you when they are looking to buy the same types of products next time.

2 – Offer discounts

It can be a bridge too far to cross for many to offer discounts on products that they believe are well crafted and high quality. Yet, it is a good way to reward loyal customers. You don’t want to offer up discount codes to just anybody but those that have put in multiple orders in the past.

The best way to do this that works for you and for them is to give the discount codes by email so it rewards those on your list and encourages them to stay subscribed.

3 – Be charitable

People buying from small ecommerce sites like to know that the person on the other side of the computer is a good corporate citizen. This means they expect you to operate with the best interests of your community.

If you promise a portion of the profits to a charity that people can get behind then this will go a long way towards keeping customers. This way they know their purchase is actually helping others.

4 – Easy returns

Many people ordering online are often held back by return policies that they don’t like. Before they purchase they check the terms and if it seems too difficult or expensive they may not order anything.

If you offer an easy way for them to make a return in case they received a product they aren’t happy with then they will likely make multiple orders over time. Doing things like sending postage paid shipping stickers that they can print out so they can send the item back free of charge is something most customers appreciate.

Latest

How to optimize your ecommerce conversion rate, especially in the luxury business?

EditorialBusinessJanuary 19, 2021How to optimize your ecommerce conversion rate, especially in the luxury business?

In this article, we will discuss in detail how luxury brands may increase ecommerce conversion rates and obtain better results from online direct-to-consumer websites.
Why and how to digitalize your jewelry business? 5 practical marketing techniques

EditorialBusinessJanuary 14, 2021Why and how to digitalize your jewelry business? 5 practical marketing techniques

With brick-and-mortar stores closed due to the pandemic, brands from different continents are trying to digitalize their business and boost online presences, with new technologies and techniques.
Everything you need to know about gamification marketing

BusinessEditorialJanuary 11, 2021Everything you need to know about gamification marketing

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.
Influencer marketing 2020: new tech, live commerce, virtual influencers…

BusinessEditorialJanuary 1, 2021Influencer marketing 2020: new tech, live commerce, virtual influencers…

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.
Retail trends 2020: tips and tricks for luxury brands during the holiday season

BusinessEditorialDecember 30, 2020Retail trends 2020: tips and tricks for luxury brands during the holiday season

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. In fact, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations.
Everything You’ve Ever Wanted to Know About Digitalization!

BusinessEditorialDecember 10, 2020Everything You’ve Ever Wanted to Know About Digitalization!

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.
Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

BusinessEditorialDecember 5, 2020Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.