Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.

User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites.

What should luxury watch brands do facing a digitally-driven audience and increasing demands for an omni-channel shopping experience? Here are 5 digital marketing tools you will need.

Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in neuromarketing to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages.

Creating a digital experience that is as satisfying and engaging as the brick-and-mortar store does might be easier than it appears at a first glance. Fortunately, here are 5 practical marketing techniques to help digitalize your jewelry business.