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How to start a lifestyle blog, promote and monetize? Everything about lifestyle blogging.

EditorialBusinessMarch 3, 2021How to start a lifestyle blog, promote and monetize? Everything about lifestyle blogging.

Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.
Why and how to make user-generated content a strong pillar of your luxury marketing strategy?

EditorialBusinessMarch 1, 2021Why and how to make user-generated content a strong pillar of your luxury marketing strategy?

User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites.
5 digital marketing tools you will need in the luxury watch business

BusinessEditorialFebruary 27, 20215 digital marketing tools you will need in the luxury watch business

What should luxury watch brands do facing a digitally-driven audience and increasing demands for an omni-channel shopping experience? Here are 5 digital marketing tools you will need.
What is neuromarketing? And how is it related to your luxury brand?

EditorialBusinessFebruary 23, 2021What is neuromarketing? And how is it related to your luxury brand?

Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in neuromarketing to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages.
Why and how to digitalize your jewelry business? 5 practical marketing techniques

EditorialBusinessJanuary 29, 2021Why and how to digitalize your jewelry business? 5 practical marketing techniques

Creating a digital experience that is as satisfying and engaging as the brick-and-mortar store does might be easier than it appears at a first glance. Fortunately, here are 5 practical marketing techniques to help digitalize your jewelry business.
How to optimize your ecommerce conversion rate, especially in the luxury business?

EditorialBusinessJanuary 20, 2021How to optimize your ecommerce conversion rate, especially in the luxury business?

In this article, we will discuss in detail how luxury brands may increase ecommerce conversion rates and obtain better results from online direct-to-consumer websites.