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How to optimize your ecommerce conversion rate, especially in the luxury business?

EditorialBusinessJanuary 15, 2021How to optimize your ecommerce conversion rate, especially in the luxury business?

As an increasing number of luxury brands are developing direct-to-consumer websites, marketers need to know how they may optimize ecommerce conversion rates and have better results.
Why and how to digitalize your jewelry business? 5 practical marketing techniques

EditorialBusinessJanuary 14, 2021Why and how to digitalize your jewelry business? 5 practical marketing techniques

With brick-and-mortar stores closed due to the pandemic, brands from different continents are trying to digitalize their business and boost online presences, with new technologies and techniques.
Everything you need to know about gamification marketing

BusinessEditorialJanuary 11, 2021Everything you need to know about gamification marketing

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.
Influencer marketing 2020: new tech, live commerce, virtual influencers…

BusinessEditorialJanuary 1, 2021Influencer marketing 2020: new tech, live commerce, virtual influencers…

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.
Retail trends 2020: tips and tricks for luxury brands during the holiday season

BusinessEditorialDecember 30, 2020Retail trends 2020: tips and tricks for luxury brands during the holiday season

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. In fact, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations.
Everything You’ve Ever Wanted to Know About Digitalization!

BusinessEditorialDecember 10, 2020Everything You’ve Ever Wanted to Know About Digitalization!

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.
Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

BusinessEditorialDecember 5, 2020Luxury consumers during coronavirus: 6 consumer trends and 1 to-do list

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.