In order to attract Generation Z, Gucci is reinventing itself by actively adopting emerging technologies and digital marketing tools to create digital content, as well as by collaborating with partners to deliver digital products.

This industry has enjoyed strong growth in the past years prior to the pandemic. According to Allied Market Research, the global market size was assessed at $380.2 billion in 2019, and it was expected to continue developing at a 5.3% CAGR, reaching $463.5 billion by 2027.

Artificial intelligence refers to the simulation of human intelligence in machines, which are designed and programmed to think like humans and mimic their actions, focusing on elements like speech recognition, problem-solving, learning and planning.

Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.

User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites.