The internet has changed the way we do things. We can now shop, hail a taxi or pay for almost anything through the internet. One area that is seeing a lot of change due to the internet is the way we consume content. OTT content, the content that we stream through internet-connected devices, is taking the space traditionally occupied by TVs and other traditional media consumption options. But, how does a switch to an OTT service benefit your viewers?
Content Variety and Recommendations
Because of how easy it has become to launch such a service, there are many more creators and studios producing content for this new segment. Your users can access a wide variety of content including films, TV shows, music, educational content, news and so much more.
The availability of so much content can lead to confusion, so OTT service providers should make it easy to integrate recommendation engines into a service. This way, a viewer gets the recommended type of content they would like to see based on what they watched previously. This is a huge win for viewers who would not like to go through a whole catalogue of content just to find what they need.
Easier Access to Media
With the growth of mobile and streaming tech, audiences have a lot more devices on which they can view content. They can view it on their phones, through a web browser or various other devices. Over-the-top streaming makes it easier for your audience to find your content no matter the platforms they use.
Because of this, your audience can consume your content wherever they may be, using the devices they already own. This is in contrast to traditional media where viewers had to have either a TV or a compatible device to get access to your content.
OTT services from providers like Red Bee also combine live-streaming with pre-recorded uploads and video on demand. This means viewers do not have to worry about missing any content as they can just go through the back catalogue of content to watch anything they may have missed. When you turn to Red Bee to use their OTT services, you will be able to create a white-label OTT service with broadcast-like quality, live and remote production, media management and so much more. You will also be able to reach bigger audiences and deliver your content to them regardless of where they live.
For people who may not be tech-savvy, getting a cable service to catch their favourite shows often means calling a technician to get things set up for them. With OTT media streaming, all they have to do is connect to the internet and log in.
It Saves Viewers Money
OTT platforms have proven to be cheaper than traditional TV, especially when you think about what they are getting for the cost. For more established OTT services, viewers might get a backlog of content from decades ago all for a simple monthly payment. For traditional TV, they can only get what is being broadcast and would have to purchase additional content in the form of DVDs or online.
Additionally, OTT services eliminate the need to have an elaborate setup. Gone are the days when you would need cabling and boxes in addition to a TV to enjoy any content. As mentioned above, all you need is an internet connection and a compatible device (one or both of which your viewers likely already have), and they can begin enjoying the content they like.
It is easy to see why OTT services are taking over and are likely to be the future of how we consume content. OTT services make it easy for anyone, from small content creators to large broadcast studios, to get their content in front of their viewers, with the viewers seeing massive benefits from the rise of OTT services.