Optimization of the conversion rate is the goal that every e-commerce business owner wants to achieve. Conversion takes place when someone completes a call to action (CTA) on your website. Good conversion means that there is a large percentage of people over the total visitors that are taking actions to buy your products while on your site. Let’s have a look at some of the techniques to optimize your eCommerce conversion.
Set Up Marketing Tools
Firstly, you need to set up an account on Google Analytics to track your conversion rate. From the analytics, you can see the stats of how well your e-commerce store is performing such as transactions, conversion rate and the total revenue you earn. For customer acquisition and conversion one of the best channels is email marketing. Email marketing for ecommerce can have ROI as high as 4400% and can be one of the best channels to drive ecommerce sales.
Add Call to Action on Your Website
If you want conversions, you need to include at least one call to action on your website. The call to action can be a button or product image that is placed attractively in a strategic place to invite people to click. Correct placement of the CTA can increase the conversion of your e-commerce. If the CTA is a product image, make sure you use a high-quality image. Near the CTA, there should be a clear and concise description.
Simplify the Checkout Process
A lot of times, people abandon the shopping cart due to the complex checkout process. You can fix this by simplifying the checkout process and making it more straightforward. Unnecessary steps can be removed so that the customers can complete the purchase in a one-page checkout process. The checkout page should let customers enter the credit card details on the website instead of redirecting them to the third parties platform. You can also remove unnecessary fields to allow customers to complete purchases faster. You might want to allow guest checkout so that customers don’t have to register an account with you to complete the purchase.
Add Social Proof
Many people leave your website without making any purchase probably because they don’t have enough trust in you. To increase their trust, you can add social proof to your website. The social proof plugin will make a popup appear when a customer leaves a review for your product. You will be able to track purchases, and downloads through the social proof plugin. It is compatible with various types of platforms including Shopify and WordPress.
Don’t Use Carousel to Display Your Product
Carousels often reduce your conversion rate so it is advised that you don’t use it on your website. It looks great to have a carousel displaying your products and promotions but it is taking up too much attention from the customers. They are also not SEO friendly as they are flash based and harder to get indexed by the search engine. Instead, using static images to display your products’ offer can provide more effective conversions. Static images can fetch many more clicks than the carousel.
Offers Free Shipping
Lots of people abandon the shopping cart after realizing that the shipping fee is too expensive for them to afford. So, you can consider offering free shipping with minimum purchases. If you charge a shipping fee, make sure you mention it upfront on the shipping fee page so that people can easily learn about it.
Install a Live Chat
Prospective customers would want to chat with the support team so it is always nice to have live chat installed on the website. Live chat allows any question of the customers to be addressed promptly. Customers don’t have to contact the support over and over again on the phone to ask a single question. Live chat makes it easier for the support team to guide customers who are confused in making a purchase decision.
Display a Large Product Image
Displaying a larger image of your product can improve your conversion rate. People like to see clear and sharp images so make sure to use a high-resolution image. You can offer a 360-degree view of your product to provide a more realistic viewing experience. Customers are always interested in checking out the small details of the product. In this, providing a 360-degree view can convince the customers to buy your product.
Be Active in Social Media
You need to participate in social media platforms if you want your e-commerce store to be popular. Through social media, you can communicate with the customers about the products in a less formal way like friends. Your customers will be able to share your brand. When you embark on your campaign, you should set goals on what you would consider being successful on social media such as follower counts, conversions, and traffic. You can provide value on your postings that will benefit the followers. The posts can be optimized with specific keywords and hashtags to increase invisibility.
