Many online platforms help third-party sellers in running their business. However, not all digital platforms are well-established enough to help manufacturers and organizations to sell their products. In such a case, it becomes essential that you look for prominent and well-known eCommerce platforms to start selling under them. Amazon marketplace is one such eCommerce platform that is reliable and reputed enough to boost your own eCommerce business. There are many benefits of becoming a seller on Amazon. It’s ease of use, customer satisfaction rates, and popularity are some of the many aspects that assure third-party sellers of selling on the Amazon marketplace.
However, your business might not be successful if you simply launch your Amazon eCommerce page without market research. It is also likely not to succeed if you do not follow proper market research tips before starting selling on Amazon. With this in mind, we have come up with the four most helpful market research tips to help you get started with the Amazon marketplace.
Why Is Market Research for eCommerce Essential?
Before proceeding with the tips, let us first understand the significance of market research for eCommerce.
Many eCommerce businesses face backlash because of no or low market research strategies. Hundreds and thousands of eCommerce businesses come up and go out of the picture in no time. Only a few can thrive and make a name for themselves. The few that survive and gain visibility in the digital world are started with a proper business model and plan in mind. It is where market research steps in. Market research helps businesses to formulate competitive business strategies to generate quality leads.
With market research, you can gain consumer insights to connect personally with your customers and meet their expectations. Moreover, market research makes you aware of the latest market trends, consumer behavior, products in demand, and much more. It’s always a better decision to launch products/services in demand to grow your business. From business management to strategizing, market research proves to be essential for eCommerce.
Four Market Research Tips Before Selling on Amazon Marketplace
Conduct Product Page Research:
It is advisable to perform product page research before launching your eCommerce page on the Amazon marketplace. Market research for eCommerce plays a significant role in learning the latest trends in the market. Launching products that are not in demand can reduce your sales. Therefore, it’s essential to conduct market research before starting selling on Amazon.
There are many text analytics tools and AI-driven eCommerce consumer insights platforms that can help you conduct product page research. Revuze is one such online platform that you can use to perform Amazon product page research. Product page research will give you insights on the kind of products in trend on the Amazon marketplace and many other actionable insights.
Use Product Listing Grader:
You can use product listing grader to see how well you have optimized your product description page. A product listing grader gives you a grade using bar indicators in several categories, including the product description, product images, key product features, product rating, number of reviews, and more. You can work on your product listing aspects based on the grade you get.
List Products In Proper Categories and Sub-Categories:
If your products are not listed under the right categories and subcategories, you can miss a chance of selling your products. When you launch your products on the Amazon marketplace, you are prompted to manage the categories within which your products fall. Sometimes customers use filters to search under specific product categories. Therefore, not correctly managing your product categories can let customers miss your products.
Work on Improving Amazon Reviews:
Reviews boost your Amazon ranking and product credibility. Customers are more likely to buy products that have good and positive reviews. Reviews help build customers’ trust in your products. Therefore, it’s crucial that you actively work on improving your Amazon reviews. You can reach out to loyal customers, ask your regular customers to leave a review for your product, run campaigns, and more to get more reviews and feedback.
Selling in the Amazon marketplace is a good option. Many third-party sellers are selling under Amazon to reach a broad customer base. However, your products might not gain enough visibility or reviews on the Amazon marketplace without quality research. Therefore, before launching your eCommerce page on Amazon, it becomes essential that you conduct useful market research. With this in mind, we have discussed the four most helpful market research tips to help you get started with the Amazon marketplace. From conducting product page research to increasing your amazon reviews, avoiding duplicate content, filling out relevant categories, and using product grader, all the four ways will help you level up your business on the Amazon marketplace.