Latest
EditorialBusinessApril 12, 2021What can luxury brands learn from Gucci’s digital strategy?
In order to attract Generation Z, Gucci is reinventing itself by actively adopting emerging technologies and digital marketing tools to create digital content, as well as by collaborating with partners to deliver digital products.
BusinessEditorialMarch 29, 2021Cosmetics industry trends and marketing techniques
This industry has enjoyed strong growth in the past years prior to the pandemic. According to Allied Market Research, the global market size was assessed at $380.2 billion in 2019, and it was expected to continue developing at a 5.3% CAGR, reaching $463.5 billion by 2027.
BusinessEditorialMarch 24, 2021Artificial Intelligence in marketing: History, definition, types and examples
Artificial intelligence refers to the simulation of human intelligence in machines, which are designed and programmed to think like humans and mimic their actions, focusing on elements like speech recognition, problem-solving, learning and planning.
EditorialBusinessMarch 3, 2021How to start a lifestyle blog, promote and monetize? Everything about lifestyle blogging.
Lifestyle blogging is a complex process that may prove extremely rewarding, when done right. To help you get the most of your efforts and guide you through this, I have created this go-to guide that offers tips to first-time bloggers.
EditorialBusinessMarch 1, 2021Why and how to make user-generated content a strong pillar of your luxury marketing strategy?
User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites.
BusinessEditorialFebruary 27, 20215 digital marketing tools you will need in the luxury watch business
What should luxury watch brands do facing a digitally-driven audience and increasing demands for an omni-channel shopping experience? Here are 5 digital marketing tools you will need.
EditorialBusinessFebruary 23, 2021What is neuromarketing? And how is it related to your luxury brand?
Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in neuromarketing to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages.