This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. In fact, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations.

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.