Instagram has gained tremendous momentum once again with the launch of Instagram Reels. If we have a glimpse into the timeline of Instagram, we can find that Instagram has rolled out new features such as IGTV, Instagram stories to its application at needed times to make people stick with it. Hence, today it has become home to around 1 billion monthly active users. Today, Instagram has garnered everyone’s attention by launching Instagram reels.
Garner Gen Z With Instagram Reels:
Instagram Reels are 15-second short videos. Today, Gen Z is the primary focus of all the e-commerce brands as they are about to turn into potential customers, thereby deciding the brands’ fate in the coming years. This age group is fond of short-duration videos. They are less likely to watch a video if it extends for several minutes. Hence, one of the significant advantages of reels is its shorter duration. People can watch nearly 3-4 reels within a minute. Therefore, if you make your reels engaging, you can easily enhance its visibility rate by taking it to many people’s view. Services like Trollishly will aid in driving traffic to your reels.
The Possibility To Create Engaging Reel:
Instagram has not levied any restriction to its users to create a reel. For instance, you can even make use of the previously recorded video and craft it according to Instagram’s characteristics. You can make use of AR effects from the Instagram effects gallery. Creating reels with these AR effects can cause people to glue to it instantly. If you have been active on Instagram for a long time now, you might have used various filters. You can also try those filters to create reels. One of the prominent issues many encounter today is finding a relevant soundtrack for the visuals created by them. You can also put an end to it with the Instagram audio library that has an endless soundtrack.
Influencers Can Grow With Reels:
Since reels last only for a maximum of 15 seconds, influencers don’t have to put enormous efforts into ideating themes for their videos. @colormecourtney, one of the famous fashion influencers creating reels by just flaunting the various quarantine outfits of Nike. Usage of relevant color tones from the Instagram effects gallery has further enhanced the glow of the outfit. Thus, the short duration is a great boon for the influencers. Speed controls and usage of relevant filters will further improve the engagement of reels. Once influencers find out what interests their target audience, they can craft any number of reels taking advantage of its shorter duration.
Today, many TikTok influencers are appalled by the instability of TikTok as it is continuously reeling under global pressure on various accusations. If any of your TikTok videos had millions of views or gained better reception than expected, you can also upload the same on Instagram. Thus, you can build a fanbase for you on Instagram effortlessly. Therefore, Instagram reels will avail enormous benefits to influencers. Since influencer marketing is expected to turn into a $15 billion market by 2022, reels will gain massive momentum as influencers are anticipated to create more content on reels.
Draw Insights From OTT:
OTT platforms such as Netflix and Amazon Prime are utilizing Instagram reels more wisely. They take a clip from a movie or series which they feel will touch the audience’s heart easily and promotes it through Instagram reels. Thus, the 15-seconds reel can change the perception of a viewer towards a movie. Apply the same to your promotions. Find the element of your product to which people are driven easily. For instance, if you are about to promote a mango drink saying that it is prepared from real and natural mangoes, create a reel in which a person is plucking mangoes from a tree and preparing juice. The person watching the reel will almost get convinced that the juice is prepared from fresh mangoes. So, create reels focussing on the ‘convincing element’ of your product. Amplify the quality of reels using edit tools, filters, and suitable background score.
Get Into The Explore Tab:
Like images and videos, Instagram also allows a reel to get into the explore tab. So, if a reel performed well and sustained a consistent engagement, it can get into the explore tab. Thus, creating engaging reels has its benefits and will drive your reels to the explore tab. Once you have created an engaging reel, possibilities are there for your reels to get into the explore tab and generate new viewers to your reels. Thus, your brand awareness will rise to a greater extent. Moreover, you can also drive the target audience effortlessly.
Instagram Reels will turn into a powerful marketing medium in the coming years. Moreover, Instagram has eased the process of crafting engaging reels with Instagram effects gallery and music library. Instagram is widely known for adapting to emerging trends and introducing new features accordingly. Hence, we can expect new features to be added to Instagram reels in the coming years, which will help in making the reels much more engaging.
I am Clara Allen who is a copywriter and content writer, specializes in ghost blogging, email marketing, campaigns and sales pages. I love working with WordPress and doing it in the right way. You can find me on LinkedIn and Twitter.