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As an increasing number of luxury brands are developing direct-to-consumer websites, marketers need to know how they may optimize ecommerce conversion rates and have better results.

With brick-and-mortar stores closed due to the pandemic, brands from different continents are trying to digitalize their business and boost online presences, with new technologies and techniques.

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. In fact, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations.

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.

Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.

The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before.

Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.