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User-generated content (UGC), also known as user-created content (UCC), is any form of content that is posted by netizens on digital platforms, such as social media and collective databases and websites.

What should luxury watch brands do facing a digitally-driven audience and increasing demands for an omni-channel shopping experience? Here are 5 digital marketing tools you will need.

Names like Microsoft, Pepsi, Daimler, Mercedes Benz have been investing in neuromarketing to test designs, products and advertisements, while luxury brands are looking for a new way to convey messages.

Creating a digital experience that is as satisfying and engaging as the brick-and-mortar store does might be easier than it appears at a first glance. Fortunately, here are 5 practical marketing techniques to help digitalize your jewelry business.

In this article, we will discuss in detail how luxury brands may increase ecommerce conversion rates and obtain better results from online direct-to-consumer websites.

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.

While the COVID-19 crisis has impacted overall spending, it seems that the holidays aren’t canceled. In fact, consumers are resilient and will adapt their shopping behaviors to these new times, some directing even more money for at-home celebrations.

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.