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The 2019 Edelman Trust Barometer shows that 63% of research respondents aged between 18 and 34 years old trust what influencers say about brands much more than what brands say about themselves in advertising.

This article is aimed to discuss gamification marketing, a big fan base, huge marketing potential, and very importantly, the opportunities and tools to make the most of it for the benefits of your marketing strategy.

The way that business is done around the world is changing rapidly. This is because technology is advancing so quickly that it is making things possible that have never before.

For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.

Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digitaltools that aim to minimize consumers’ needs to interact with reps or try on each product.

Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach.

Virtual try-on technology enables customers to try on products using their camera equipped devices such as mobile phones. With the help of Augmented Reality, users may contextually visualize the item in which they are interested, interacting and confirming the style, the size and the fit before making a purchase.

A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on.