A great product configurator showcases the outstanding features of your products from a 360 degree angle, creates an engaging and immersive digital shopping experience, with the help of online personalization, 3D modeling and visualization technology, Augmented Reality, virtual try on, omni channel strategy, engraving and so on.
Luxury 4.0 is primarily associated with the technological shifts of Industry 4.0, especially the disruption sparked by digitalization.
Even before the COVID-19 crisis, luxury brands were adopting new channels and tools to satisfy their ever-changing luxury consumers, now with the pandemic changing consumer behaviors, marketers are supposed to understand and adapt.
Way before the pandemic was declared, penetration of online retail was already quite high and on a growing trend, fostered by huge investments in apps and digitaltools that aim to minimize consumers’ needs to interact with reps or try on each product.
Engraving is the world’s oldest and most popular technique to offer customized products. To take advantage of this technique as well as the trend of personalization, brands are now thinking about adopting engraving for eCommerce, supported by 3D Visualization or Augmented Reality technology to increase conversions and thus revenues.
CPQ tools are getting increasingly popular, as the market is expected to grow by 13% each year with a big leap of $1.14 billion from 2019 to 2024.
Social networks are extremely popular in China, attracting over 700 millions of users each year and making China the world's biggest social media market.
For the past decades, businesses have been evolving towards digitalization to have more accessible and transparent data, faster processes and higher productivity.
Online 3D product configurators offer an interactive and engaging online shopping experience that converts the audience, by allowing customers to visualize and personalize products as they want.
Digital marketing trends are consistently shaping the luxury industry, brands, consumers, influencers and so on. For the past decades, businesses have been evolving towards digitalization and trying to shift into a more technological approach.
