With the global email users expected to grow to a huge 4.3 billion by 2023, email marketing certainly is an opportunity that a marketer can’t afford to miss. That’s the reason 81% of SMBs rely on email marketing for customer acquisition while 80% of them use it for retention. All in all, it wouldn’t be wrong to say that email marketing is a critical aspect of your business.
However, to make the most out of email marketing, it is important to get it right. Remember, 73% of millennials prefer communications with businesses to come through emails. So, make sure you serve information through emails effectively to your customer base.
This is where business email marketing templates can come in handy. Instead of building emails from scratch, you can download plenty of free HTML email newsletter templates from the web and save your time while making your email marketing strategy top-notch. From consistent design and presentation to impeccable customization features, these email marketing templates can help you do it all and keep the subscribers engaged.
What is an email marketing template?
Before we delve deep into the various professional email templates that are helping business craft better content and copy, let’s find out what exactly an email template is.
An email template works as an HTML file created by expert HTML email developers that can be reused for creating multiple campaigns. The underline code of these templates are already written and are saved in your email service provider. Such templates provide you with a base on which you can add copy, links, and images pertaining to a particular email campaign.
The best professional email newsletter templates for businesses in 2020.
Now since you know what an email template is all about, here’s a look at the best professional email templates that can help businesses get successful in the long run of business.
1. Avalan
Avalan is an elegant and responsive Mailchimp template. It helps marketers in creating impeccable newsletters. It has an inbuilt feature of StampReady builder which can assist you in editing every part of this newsletter template. It even lets you test the template and save it for future use. Avalan works smoothly and looks great across all major desktop, Android, and iOS email clients. Take a look at this newsletter from Invision.
Source: Really Good Emails
Isn’t it beautiful? You can create such newsletters for your brand too by making good use of Avalan.
2. Shop
The Shop is a responsive email template created exclusively for the newsletters of e-commerce stores. With its easy to edit option, you can drag, drop, and clone various modules to accelerate the design process. It even has an option of preview mode to give you an idea of how your email will look across desktop and mobile. It further allows you to export it to your computer so you can use it with your Mailchimp account.
The Shop goes through Litmus and W3C tests to make sure it’s compatible with all major email clients. Hence, if you are looking forward to creating a high-end email newsletter for your online store just the way Nisolo did, all you need is the premium Shop template.
Source: Really Good Email.
3. Attelar
Attelar has a collection of the best responsive Mailchimp templates that give a fresh and clean email look. You can use it for any email campaign. From promoting your recent posts to inserting CTAs that link to your sales landing page, it can help you do it all. It also comes with the option of StampReady builder to help you edit the modules and the designs. You can create a crisp and clear email newsletter in the lines of MiMOKO with the help of Attelar.
Source: Really Good Emails.
4. Emailo
If you are looking for an email template that’s responsive yet simple, Emailo is all you need. It has all the features to help you create a newsletter that’s simple and clean. Apart from having unlimited variations, it also has a drag-and-drop module interface. Further, it is litmus tested, comes with a preview mode, and is compatible across all the major email clients.
Take a look at this email template from The Grit. We love its simple and clean design. You can take some cues from it and create your own minimal, basic, yet attractive email newsletter.
Source: Really Good Emails
5. Kepler
The Kepler template comes with a set of robust features such as drag-and-drop interface, unlimited colors, and a variety of different modules. It lets you export the template and send a test campaign while previewing a finished design using the builder’s interface. Greatist makes good use of colors in its holiday newsletter. You can do the same and create a visually appealing and eye catching email newsletter for your brand.
Source: Really Good Emails
6. Switch
The Switch comes with a responsive Mailchimp newsletter design. You can customize it with ease through StampReady’s drag-and-drop builder. It also allows you to add and replace different elements and edit the style settings while saving the template for future usage. The USP of Switch lies in its unique feature of advanced lossy compression that reduces the file size of an image by 70%. Here’s a product launch email template from AWAY. See how they incorporated a plethora of images in their email yet it is 100% mobile optimized. You can do it too with the help of Switch.
Source: Really Good Emails
7. Repo Mail
If you are looking for a modern yet responsive email template, Repo Mail is all you need. It includes multiple Mailchimp layouts which fit perfectly with product promotions and marketing campaign newsletter. Take a look at this beautiful product promotion newsletter from Uprise Art.
Source: Really Good Emails
You can easily create a similar newsletter with the help of Repo mail. This email template comes with a Gifky Layout Builder that helps you customize your layouts and color schemes. Apart from being highly responsive and compatible, it also has retina-ready layout icons along with 88 Responsive HTML email templates.
8. Carol
With over 100 ready to be used modules, Carol is a Mailchimp template that can help you create intricately designed newsletters. From giving unlimited color options to rearranging the modules according to your preferences, it helps you do it all. It also has a very prompt support service which solves your issues pertaining to newsletters smoothly. We love this beautifully designed newsletter from Thumbstack where they are promoting online hobbies to help people cope up with the COVID-19 lockdown. So, go ahead, create your own unique newsletter with Carol that’s beautiful, intricate, and relevant.
Source: Really Good Emails
9. Petras
Petras has a collection of more than 200 modules which includes full-width background images, buttons, progress bars, image grids, and so on. Each and every module is built in a way that can be tweaked to reflect your brand. It is compatible with all the major clients and looks equally beautiful on both mobile and desktop. You can even export it as both MailChimp and HTML templates. VRBO does a great job at leveraging image grids in their email. Petras can help you create an email on similar lines.
Source: Really Good Emails
10. Kara
If you are looking forward to creating creative newsletters, Kara can be your go-to email template. It gives you the ability to incorporate background images. It doesn’t only give you a drag-and-drop editor and unlimited color usage but also is very well designed, highly customizable, and documented. See this amazing newsletter from Wistia which comes with a smooth and creative design. Create an email newsletter just like this by using Kara email template.
Source: Really Good emails
11. Notification App
If you have an online store or work as an app developer, Notification app can help you accelerate your conversion rates by including a series of premade designs for transactional emails. It has a wide variety of templates for welcome emails, order confirmations, invoices, and more. It is also fully responsive and comes with plenty of customization options. Here’s a well crafted welcome email template from Airtable. Make use of Notification App and create the same magic for your brand too.
Source: Really Good Emails
12. Kinetic
If you want to have an edge over competitors and stand out in your customer’s inbox, opt for Kinetic email template. It is not only responsive but also has a variety of modules ranging from carousels, progress bars, videos, and so on. In addition, it has an option of customization with a drag and drop interface along with the customization setting for colors, margins, fonts, and more. See how Adidas makes good use of carousel in its promotional email. You can do the same with the help of Kinetic email template.
Source: Really Good Emails
13. Blacksales
Blacksales is a Black Friday themed email template which comes with 40 different modules in various designs. If your brand sends out promotional emails on a consistent basis, Blacksales email can come in handy. Though it is based on the theme of Black Friday, it can work in sync with any kind of sale or promotion. See how Google has leveraged the Black Friday sales through its promotional email.
Source: Really Good Emails
You can use Blacksales template to create an eye-catching and amazing promotional email and give some competition to Google.
Wrap up
Email marketing templates, when used the right way can help you save ample time while giving your email campaign a consistent look and feel. From drag and drop builders to easy customization and option of preview, email templates can help you do it all.
So, get going, choose an email template that best suits your needs and spice up your email campaign. You can even take the help of Mailchimp experts to find a template that’s in line with your brand’s vision and objectives. Hope the above-mentioned list helps you do the needful.
About the author
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies that specializes in professional email template creation and PSD to HTML email conversion; they are MailChimp email experts. Kevin loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
