Have you ever purchased something online without scrolling through all the product images?
Even if you can’t see the product in person, you’d still like to see how it’ll look through the visual representations on an E-commerce site.
Some images do catch your eye, and you end up purchasing the product. One image can gain your trust to pay money from something you can only see after it arrives at your home.
So, looks do matter, at least for online stores.
You need to click a perfect picture and edit it to adjust the filters and color combinations. To ease the editing process, there are various versions of Photoshop available.
Professional product photography for online stores has the potential to narrate the story behind the product.
To boost the business’s revenue, here’s how you can click and edit product pictures like a pro.
E-Commerce Photography Tips and Tricks: Editing Guide
One of the most common reasons for products getting returned is that it did not look like the one shown in the pictures.
Users want to see the best quality images, with zoom features and visual representation of how it’ll look in real life.
Here’s how to achieve delightful product photography.
1: Prepare the Set-up
How you portray a product matters a lot. First thing first, prepare the photo-worthy environment.
Clean the products and props before clicking pictures. Setup lightings that can highlight details and color contrast of the product.
Click a couple of pictures to confirm the arrangement and then get the perfect pictures for an online store.
Pro Tip: Use a clean white background to pop out the colors and texture of the product. You can either use a background canvas or curtains as needed.
2. Camera and Accessories
For the starter, you can use any mirrorless DSLR along with some zoom lenses. Try Canon D850 or Sony Alpha A7R IV.
Accessories are as important as a camera. Make sure you have a tripod as it gives a nice, clean, noise-free image.
Then again, different types of lenses would come in handy based on the type of product photography.
Set up the lights to make sure it highlights the product from every possible angle. Take pictures from all sides to create a 360° view.
3. Picture Editing
Now comes the most crucial part. As a photographer, you know that uploading un-edited images online won’t be a good decision.
You have to edit and adjust the image to make it a delight to the customer’s eyes. After all, the picture is going to be the face of the product on the online store.
While there are tons of tools and apps available to edit the image quite comfortably, Adobe is more suitable for product photography.
You get both the phone app and desktop app to edit the images anytime, anywhere you like.
Initially, Adobe used to come as a single paid tool with periodic updates. However, now you get various subscription plans.
Here is a glance at all the available plans to help you choose the right Adobe subscription.
- Photoshop Classic CC- Photography Plan
Under the Photography plan, you get Photoshop CC, Lightroom CC, Lightroom Classic, and 20GB cloud storage.
A similar plan exclusive for Lightroom is also available for the same price, but it makes more sense to buy a $9.99/month photography plan.
- Single App Plan
Adobe lets you choose between Photoshop CC, Illustrator CC, and Adobe XD CC under this particular plan.
It is an app of your choice along with 100GB cloud storage, Sparks premium, adobe fonts, and a portfolio for $20.99/month.
- Creative Cloud- All Apps plan
Creative Cloud All Apps plan is a big umbrella of all Adobe apps. You get 20+ desktop and mobile apps for Photoshop, Illustrator, InDesign, Acrobat, and Premium Pro.
Along with that, the plan offers you to connect social media tools and 100GB of cloud storage for $52.99/month for the annual plan.
- Which Plan To Select for E-Commerce Photography?
For individual photographers or freelancers, the Photography plan or a single-app plan would be the best choice.
If you are certain about the app, go with the Single App plan. Otherwise, the Photography plan with extended storage could be perfect.
Creative Cloud All Apps plan is more suitable for agencies or photography firms. It will give the flexibility to collaborate and work together. And you get advanced app integrations as well.
Based on how many people are on your team and the budget, select the right plan to edit the online store’s pictures.
4. Boost The Revenue
A well-edited, beautiful product picture can increase the click rate. Users often open the products with good pictures, and only those products end up getting purchased.
There are various styles of e-commerce photography. Clothing brands often collaborate with models to display how a certain dress will look on a real person.
Contextual photography displays the product with respect to the other product. And, of course, simple product-only photography with a white background does wonders too.
Challenge your creative mind, and you shall get that perfect snap.
Produce high-quality, true-to-product images portraying how the product would look in person, which can boost the revenue of the E-Commerce business.
Today, E-Commerce is one of the fastest-growing industries. You think about something, and it’s most likely to be available online.
As a photographer, you have tons of new ways to use your skills and creativity. Photos can change the fate of the product, and that’s in your hand.
Start with simple product photography and gradually grow your niche. While your camera and lights setup can handle most of the part, you’ll still need the editing tool.
Adobe, being the synonym of picture editing, can fix images that might accidentally catch noise.
So, get your creative mind into the editing mode!