The internet is a fantastic tool that has allowed more and more people to establish their own independent business. However, this also means that there is more competition on the market, which can make it difficult for your business to stand out from the crowd. This is especially true for companies that don’t have big budgets for advertising. Fortunately, there are loads of digital marketing solutions that can grow your online presence without you needing to spend an absolute fortune. So, keep reading to find out some cost-effective ways to kickstart your digital marketing campaign and get your online business going.
1.) Email Marketing Software
Email marketing forms a fundamental part of digital marketing. However, some SMEs are unable to use email marketing to their advantage because they don’t have a big enough budget for it to be time and cost-effective. Fortunately, there are some fantastic service providers out there that offer email marketing software for free. Have a look at this list of the best free marketing tools and find a solution for you. Free email marketing services can send promotional messages in bulk whilst still customising each email to the recipient. They also provide a template designer which can make your messages look eye-catching, drawing the reader in. All in all, this is a fantastic and cost-effective way to kickstart your marketing campaign.
2.) Social Media
Social media is another fantastic way to kickstart your digital marketing campaign. It is completely free for businesses to create social media accounts on platforms like Facebook, Twitter, LinkedIn, and Instagram. To get your business seen on social media, you can use hashtags to categorise your posts. This means that people who search for the term will be lead to your social media page. For example, if you sell handmade jewellery and use the handmade jewellery hashtag, more people will find your business. Of course, there is a lot of competition on social media from other businesses. To stand out, you need to post regularly and create genuinely engaging content. Seeing as social media is free to use, there’s nothing to lose by creating some accounts.
3.) Imaging Software
Digital marketing isn’t just about copywriting. You also need to produce visual content to attract readers to your online business. Luckily for SMEs who can’t afford their own graphic designers, there is some fantastic imaging software that is available online for free. This software allows people to create their own designs and images for promotional content. For example, you could use Canva to create an infographic which showcases your company’s brilliant statics. Canva is also perfect for people who want to make their social media content look more professional and attractive. Everyone knows that aesthetics are a big deal when it comes to advertising. So, using free imaging software to create eye-catching visual content should increase your digital marketing campaign’s success rate.
These are some cost-effective ways to kickstart your digital marketing campaign. All of these solutions are completely free, so anyone can use them – no matter how small their business!