Search engine optimization, more commonly known as SEO for short, is an online marketing technique that you need to get right in order to produce results.
This type of marketing can be quite complicated because its success highly depends on search engine algorithms, which changes every year. This constant change is why it is important to know the current social and marketing trends so that you can adapt and not fall behind your competitors. In this article, we will share with you 10 best SEO practices and strategies for 2020 that will help you have a greater chance of producing results.
1. Use Relevant Keywords
The use of certain words referred to as keywords is the most common strategy that everybody knows about when it comes to building search engine ranking. Keywords have been in use for a while now and still continue to be very useful today. However, with ever-increasing competition and the never-ending rise of content, the specific use of keywords is critical if you want to stay on top.
When deciding which keywords to use for your website and articles, you first need to consider what your content is about. That way, you will know what keywords would be relevant. For example, if you have a food blog site or publish food-related articles, then you need to use keywords that are related to food. By not having relevant keywords, you will basically confuse search engines on what you are talking about and therefore reduce your chance of ranking above other food blog sites that have more relevant keywords.
2. Incorporate Keywords Evenly
Another factor that you should consider when using relevant keywords is to incorporate them throughout your articles or web pages evenly and strategically. Just placing keywords anywhere you like doesn’t help as much as doing so intentionally. So, make sure to spread your keywords out appropriately and thoughtfully.
3. Create Unique Titles
On top of having keywords included in your articles, another thing that search engines are attracted to is unique titles. Because there are countless articles online, most of these titles have become duplicated or are similar to each other. This, of course, means more competition to rank high against. Therefore, if search engines notice that your title is unique or one of a kind, then it will automatically rank yours above others because you will have less competition.
4. Have Meta Titles and Meta Descriptions
When putting together your articles, it is very helpful for SEO if your titles and the first paragraph of your introductions have limited characters. That way, the first set of words that search engines display in search results are viewed fully and are not cut off halfway through the sentence. When people search for things, they mostly spend their time doing a quick scan. So, this strategy will allow them to fully see what you want them to know about your articles without having to click the links to find out.
Titles should be no more than 60 characters long to fully fit in the search result’s snippet. As for the first paragraph of your article introductions, they should be no more than 160 characters long. Any longer than these will cause the rest of the words to be cut off.
5. Publish Relevant Content
With the use of relevant keywords, unique titles, and search engine snippets, all of these won’t matter if the content on your articles and web pages are not good. Quality should always be prioritized over quantity when it comes to producing content. A good example of this is to avoid compromising good content just to fit in as many keywords as possible.
Search engines are actually very smart at distinguishing one content from another, so they will definitely favor better quality articles and websites. To make your content quality for search engines’ quality standard, then ensure that your contents are relevant to the topic. In other words, they are informative as well as easy to read.
6. Add External and Internal Links
Adding external and internal links in your articles is a great way to build a reputation among your community. External links can specifically build your credibility because it lets readers know that you are giving credit to other websites that may also have good information regarding the topic. Internal links, on the other hand, is a wise strategy to keep your visitors on your website by leading them to another related article that they may also have an interest in reading.
7. Reduce Website Loading Speed
When talking about search engine optimization, articles aren’t the only thing that’s involved. Your website’s content is also just as important. After all, your articles are made to lead visitors to your website. Therefore, optimizing your site such as reducing its loading speed plays a big role in search engine ranking. When search engines detect that your site’s loading speed is slow, then it will prioritize other similar sites over yours. This is because search engines prefer to lead people to websites that have a higher chance of keeping visitors and no visitor ever wants to wait a few seconds or more for a website to finally load.
8. Optimize Images and Videos
Besides optimizing your articles and website for search engines, you can also optimize your images and videos too. You do this by going to their properties or settings and naming these visual contents into something that exactly describes them. When search engines read images and videos, they tend to read the names rather than watch the video or view the image.
9. Make Your Website Mobile-Friendly
Nowadays, there are many more people who use their phones when browsing or searching the internet. Because of this, search engines have begun to prioritize websites, as well as articles, that have been optimized to be mobile-friendly. Not only does this make websites and articles more readable on a mobile device, but also allows the loading time on phones to be quicker, which is always a plus.
10. Track Your SEO Results
Finally, an SEO practice that you should never neglect and should always be keeping your eye on is your SEO services you are taking from seo agencies. By tracking your SEO progress, you can determine exactly what strategy is working and what’s not. Moreover, you never know when the algorithm has changed. It has been reported that Google makes over 3000 changes to its search engine algorithm per year. So, you shouldn’t be surprised if one SEO strategy is effective for a time while another is not and vice versa.
These 10 best SEO practices and strategies for 2020 will certainly help you get on the right track for the year. These ideas will also ensure that your articles and website are in the best position to be favored by search engines. So, as you apply these practices and strategies or hire a digital marketing agency to do so for you, you can feel confident in producing promising search engine ranking results.